How to Take Your Email Marketing to the Next Level

It's a fact that most people don't make a purchase after the initial encounter with your brand. It is important to consider that buying cycles can vary across different sectors, suppliers and types of products. Marketing via email remains among today's fastest and most efficient methods for lead nurturing. In order to have a successful email program, you need to ensure that your business is using automated processes to the fullest extent. Utilizing the best practices for email will enhance your strategies and provide a tangible ROI to your company. Whichever email program you are using, for instance Constant Contact Hubspot Pardot etc., it is important to nurture and segment your leads via email workflows. This can help strengthen connections, and assist in advancing prospects through the sales funnel. It's crucial to stay at the top of the minds of your customers and be able to contact them more than once. Marketers have reported a 760% increase in sales from segments. By segmenting, you are able to attain high levels of personalizedization by collecting information about people who might be attracted to the product or service you offer. How 5 How 3

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